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11.3 Assignment_Reflection

11.3 Assignment_Reflection

Q Instructions Read the following articles regarding Netflix’s involvement with metrics and how it has driven its marketing strategy. Reflect on what surprised you most from reading these articles. How do you feel about Netflix using analytics to provide a unique viewing experience based on customer analytics? How Netflix Measures You to Maximize Their Revenue & How It Can Help Your Business (Links to an external site.) How Netflix Uses Analytics to Select Movies, Create Content, and Make Multimillion Dollar Decisions (Links to an external site.) How Netflix Maintains a Low Churn Rate by Keeping Customers Engaged & Watching

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In the provided articles, one thing is very much clear that Netflix measures its audiences in order to enhance its revenue. From these articles, it can be stated that a suitable KPI can actually help the business to grow towards the proper direction in a proper manner. Netflix has helped its customer should understand the significance of the Lifetime Values. From Netflix’s strategy, I have understood that there is a need of knowing things of